Impact over Theory:

I’ve spent 30 years leading media and AdTech sales organizations at places like Meta, Yelp, and the Detroit Lions. I’ve sat in the seats your reps sit in and carried the heavy quotas you carry.

Over three decades in the trenches, I learned a simple truth: high stakes enterprise revenue is won through human connection, deep curiosity, and radical honesty.

Yet, as technology advanced, I watched traditional sales training completely fail the modern seller. Corporate bootcamps poured millions into manipulative closing tactics and rigid scripts while ignoring the crushing administrative drag and short term operational pressure placed on the rep.

I founded Sales Zen to reverse this trend. We don't teach software tutorials or automated spam mechanics. We optimize human capacity so your team can build true client partnerships.

The Two Pillars of Revenue Velocity

True sales transformation requires an absolute balance between advanced technical execution and deep human capability.

Pillar 1: The Technical Engine — The RIGS Protocol

Role | Instruction | Guardrail | Specifics

Generative AI is the most powerful execution assistant in history, but only if you know how to direct it. We install the proprietary RIGS Protocol, a highly disciplined prompting framework built explicitly for media and AdTech workflows.

Instead of generic AI output, your sellers learn how to engineer hyper customized pre call intelligence, synthesize intricate market data in seconds, and build bulletproof client discovery strategies. RIGS handles the administrative noise, slicing hours of backend labor out of the sales cycle.

Pillar 2: The Human Soul — Authentic Alignment

Empathy | Curiosity | Business Acumen

When you automate the administrative noise, you reclaim massive mental bandwidth. We train your sellers to reinvest that capacity exactly where it matters: into the human relationship.

Through Authentic Alignment, reps drop the manipulative closing tricks and learn to show up with radical honesty, deep listening, and true business acumen. They learn how to look past short term pressure, speak the financial language of a C suite buyer, understand a client's macro corporate struggles and position your platform as an indispensable strategic partner.

30 Years of front line advertising sales and leadership.

Proprietary IP: Developer of the industry vetted RIGS Framework.

Certified Authority: Stanford & Google Certified AI Transformation Leader.

Partner Directly with the Principal

When you retain Sales Zen, you do not get handed off to junior trainers. Every engagement is structured, customized, and led directly by Kevin Currie.

Request an Executive Briefing

Enterprise Delivery & Facilitation

Beyond our independent advisory work, our principal led frameworks have been delivered and facilitated across some of the most sophisticated ad networks and operations centers in the world—including enterprise training deployments for Google and Walmart Connect via strategic delivery partnerships.

Feedback From the Field:

  • “Kevin was amazing and was very high energy and engaging during the entire training which made it fun!”

  • "Kevin was incredible and facilitated the session well. I've learned a lot, and the strategic workflow framework was my favorite part, which I can definitely use in my daily work as a leader to investigate and solve client challenges."

  • "Kevin was great and very casual which made the session comfortable and easy to follow. A follow up session on this topic will definitely be great!"